Today we are going to talk about the logo of a brand that everyone who is passionate about automobiles will want to own or at least try one day. One of the first companies that come to mind when we think of extraordinary designs and performance: Lamborghini.
Of course, like most companies, Lamborghini has had its share of logo changes over the years. With one exception, the common feature of these logos is the bull figure.
The logo of the company, which has worn 5 logos in its 61-year history, took its current form in 1998.
We’ve already mentioned that all logos feature a bull, but there is one exception.
The first logo Lamborghini used in its history was designed when it was producing tractors. As we said, this logo, which uses a simple design, is the only one without the bull figure.
For the first time since the company started producing sports cars, it is designing a custom logo.
And it is through this logo that we first meet the bull figure. Even though Lamborghini changed its design after this logo, the bull figure has always kept its place.
In the automobile industry, we are used to car manufacturers using animal figures representing power or speed in their logos.
At first glance, we might think that Lamborghini has also chosen to do the same, but the truth is a bit different. Lamborghini’s use of the bull figure in their logo is based on the fact that the company’s founder Ferruccio Lamborghini, born on April 28, was a Taurus. Lamborghini is also an enthusiast of bullfighting.
Yes, at first glance, it sounds a bit strange to use the bull figure in the logo just because the founder of the company is a Taurus. However, it is easy to understand that Ferruccio Lamborghini wanted to reflect his own spirit to his company and identify it with himself. Considering how much the bull has been identified with the brand over the years, we can say that it was the right choice.
In fact, later models are also given names related to bullfighting and this has become a company tradition.
Take the Miura, one of the most important cars in Lamborghini history. Named after the bull breeder Don Eduardo Miura.
Lamborgihini says that the bull figure, now identified with him, reflects the power, speed and spirit of the brand.
So, how do you find Lamborghini’s logo design? Do you have a favorite logo of different companies? You can share them in the comments.