Kazan, Russia, February 25, 2024 – The inaugural Games of the Future, a groundbreaking phygital sporting event, has seen near complete sell-out of offline tickets within just three days of its launch in Kazan, Russia.
According to Tatarstan’s sports minister, Vladimir Leonov, nearly 97% of the total 80,000 tickets have been sold as of Saturday. “There are practically no tickets left,” he told reporters, “but if you can’t watch it in person, we invite everyone to the streaming platforms where everything is covered.”
The innovative competition, combining traditional and electronic sports, kicked off on February 21st and runs until March 3rd. Over 2,000 participants from over 100 countries are competing across 21 disciplines at nine sporting facilities in Tatarstan and one in Sochi.
While ticket sales have been strong, the event’s organizers previously stated a preference for online viewership due to the unique nature of the Games. Their goal is to reach 3 billion views and 250 million unique viewers through live broadcasts throughout the event.
Those unable to secure tickets can still experience the Games of the Future live on Russian federal TV channel Match TV, the official website of the tournament, and streaming platforms like VK Play, Trovo, and Twitch.
This enthusiastic response underscores the growing interest in phygital sports and the Games of the Future’s potential to become a major international sporting event.
