Uber has decided to increase its investments in India to increase its dominance in major markets outside the US. The company, which wants to capitalize on the great potential of the highly populated Indian population, will focus on improving the number and quality of scooter and motorcycle services in the country.
Uber CEO Dara Khosrowshahi revealed that they have unexpected surprises for India and that they have a long-term perspective on their operations in the country. Describing scooter and motorcycle transportation as one of the most challenging areas of the sector, Khosrowshahi stated that they can offer a revolutionary service for bus transportation. It is also rumored that the Indian government may provide some incentives to Uber as part of its policy to attract new investors to the country.
This move by Uber, which stopped its services in China and Far East Asia, has surprised many people. This may indicate that the company, which has achieved its first annual earnings, has embarked on a new marketing strategy.
In India, a country with low purchasing power, it is also critical to follow the right pricing tactics. We will see how successful the company will be in the long run.
Uber’s investment in India is an important development for the transportation sector in the country. How this investment will work out for both Uber and India remains to be seen.
