Statistics of spending in the app market in the first half of 2022 have emerged. In the world of App Store and Play Store, the results attracted attention.
The App Store and Play Store are very important for iOS and Android users. However, one statistic showed that there is an interesting line separating the first half of the year from the second half. In the statistics, there is an insufficient increase that attracts attention. Here are the details!
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App Store took the lead in app spending
According to the statistics, revenue from app purchases for the Google Play Store declined by 7.4 percent in the first half of 2022. Android users spent a total of $21.3 billion on apps this first half. In the first half of 2021, this was $ 23 billion.
While this was the case for Android users, the spending of iOS users who shopped from the App Store reached approximately 65 billion dollars. Total revenue in 2021 was $64.4 billion. Overall, the total annual increase in the Play Store and App Store is 1 percent.
Although spending on the App Store slowed down, there was no decline like the Google Play Store. The reason for the decline is that users no longer spend time using their phones.
The aftermath of the pandemic is also thought to have an impact. For example, the Play Store’s annual growth was 30 percent in the first half of 2021, when the pandemic was effective. App Store revenue grew by only 22.1 percent over the same period.
This shows that the Play Store has benefited more from the pandemic. It also shows why the Play Store, which has been so affected by the pandemic, has experienced a huge drop in spending in the post-pandemic period.
Additionally, according to the report, spending on apps in the Apple app marketplace accounted for 67.2 percent of total spending on apps in the first half of 2022. App Store spending increased 5.3 percent in the first half of this year. Thus, spending of $ 41.4 billion in the first half of 2021 increased to $ 43.7 billion.
So, what do you think about this issue? What do you think is the reason why the Google Play Store is so affected? Don’t forget to share your opinions with us in the comments!
