Amazon has launched a new service called Inspire, which provides consumers with a purchasing experience similar to TikTok
The short-form video and photo stream allows customers to explore items and ideas, as well as purchase merchandise. Content generated by influencers, brands, and other consumers will be included in the stream.
Amazon’s Inspire will first be offered to a limited number of users in the United States via iOS and Android mobile apps.
To engage customers and boost sales, Amazon has adopted popular formats from social networking networks.
The Inspire service aims to redirect shoppers’ attention away from TikTok, Facebook, and Instagram, which are expanding into e-commerce by offering shopping tools.
Brands will be able to promote directly to consumers via Amazon’s latest add-on, increasing sales on the site.
How to use Inspire?
To use the Inspire service, open Amazon’s mobile app and tap on the lightbulb-shaped icon located at the bottom of the main navigation.
Then, choose from over 20 interests, including skincare, makeup, pets, gaming, hiking, interior design, travel, and running.
Once the interests are selected, a tailored feed will be generated from where you can purchase products posted by brands,
influencers, and other customers.
Users can also interact with the content
Inspire has support for both still images and short-form video content.
It offers a vertical video feed, in which users can swipe up in order to see the next clip.
Individuals can also double-tap on their display to “like” the content (a feature similar to Instagram).
Several engagement buttons are also located on the right side of the screen.
‘Customers can discover new products in just few taps’
Amazon says Inspire will simplify the shopping experience.
“Inspire is our new shopping experience that connects Amazon customers with shoppable content created by other customers, influencers, and brands,” said Oliver Messenger, the director of Amazon Shopping.
“In just a few taps, customers can discover new products or get inspiration on what to buy, all tailored to their interests, and then shop for items.”
Inspire will offer a more personalized experience in future
Amazon claims Inspire will offer a more personalized experience over time when it gains more insight into the user’s interests. The e-commerce giant intends to add more shoppable features, content, and in-app functionality to the service to enhance the shopping experience.