Oumph!, a company that produces plant-based products, has produced a burger that it says tastes like human flesh. The company said that no human beings were harmed in the development of the “Plant-Based Burger that Tastes Like Human Flesh”. The Human Meat Tasting Plant-Based Burger initiative even won the company an award.
A brand that produces plant-based meat products decided to follow an unusual and “cannibalistic” way to encourage people to try their products. While those who saw the brand’s product that would make you forget all the hamburgers you know were very surprised, the “human meat” detail made them say “give up”.
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“PLANT-BASED BURGER THAT TASTES LIKE HUMAN MEAT”
According to Insider, the Europe-based company “Oumph!” has developed a plant-based burger that tastes like human flesh. The company claimed that its burger tastes just like human flesh. Another noteworthy point is that the company felt the need to explain that no human was harmed while developing this product.
“We developed our burger as soon as we learned what taste and texture humans have,” Anders Linden, co-founder of the company, said in a YouTube video.
In addition, on Halloween last year, Oumph! set up a food truck in Stockholm, Sweden, serving “the scariest plant-based food ever” and campaigned for its human-tasting burger.
THEY WON AN AWARD
The agency behind the ad campaign, LOLA MullenLowe, said they wanted to “convince” meat lovers that plant-based products could “mimic the taste of any meat”. “And of course one solution was to make a delicious plant-based human meat burger,” said Tomas Ostilglia, Creative Director at LOLA MullenLowe. The ad campaign won a Silver Award at the Cannes Lions Festival, an international festival for the creative marketing community.
WHAT DOES IT CONTAIN?
The burger is made with soy, mushroom and wheat protein, as well as “plant-based oils and a mysterious blend of spices”.
