Sony, which wants to go beyond the smartphone and game console, is also ambitious about electric cars and autonomous driving technology.
New players are joining the automotive sector, which has recently experienced an electric car revolution, day by day. One of the companies that stepped into the automotive sector is Sony. The brand, which shows how serious it is in this regard with its Vision-S 01 and Vision-S 02 concept models, aims to stand out with its technology.
Sony wants to take over the market!
As the automotive industry develops day by day, Sony wants to get a share of it. The company, which wants to go beyond the smartphone and game console, is also ambitious about electric vehicles and autonomous driving technology. To that end, Sony plans to provide imaging sensors to at least 15 of the world’s top 20 global automotive companies by 2025.
Sony recently announced that it would develop a joint car by agreeing with Honda. Showing its commitment in this regard, the brand also announced that it wants to provide sensors that are of great importance for electric and autonomous vehicles.
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Terushi Shimizu, head of Sony’s imaging and sensing division, said at Friday’s event:
We hope to work with 75 percent of the top 20 global automakers on automotive imaging sensors by fiscal year 2025.
The manager added that these 20 companies will produce 80 percent of the cars that will be sold in the world within 3 years. However, the manager said that they are ready for this figure and announced that Sony plans to spend 900 billion yen ($7 billion) on imaging sensors in the period of 2021-2023.
Companies that have experienced major supply shortages in the pandemic are likely to focus on more reliable choices. Shimizu also announced that Sony has made a joint investment with Taiwan Semiconductor Manufacturing Company to build a $7 billion chip factory in Japan. He added that they will also deepen cooperation to secure semiconductor supplies.
This breakthrough in the automotive sector will not reflect negatively on other sectors where Sony is located. The firm has told its investors that it will increase production of the PlayStation 5 console and further diversify games.
Sony seems to be going to a significant growth in the future. What do you think about Sony and its investments in the automobile sector? You can share your opinions with us in the comments section.