At the top of the list of the world’s most valuable companies, Apple has always intrigued with its simple apple logo. Although the tech giant has made minor changes to its logo over the years, it has not been able to convince social media users that it is preparing the logo according to the golden ratio , at least. What’s the mystery of the Apple logo?
A post recently uploaded to the video sharing platform TikTok quickly became a social media sensation. Graphic designer Thomas J. Stevens’ post showing the mystery of the Apple logo revealed that the logo can be prepared from several circles.
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Is it true that the Apple logo is drawn according to the golden ratio?
Over the years, we’ve seen tech companies change their logos and keep up with design trends. And how true is the claim that the Apple logo was created using the golden ratio? Thomas J. Stevens’ TikTok video says various apartments contribute to logo design.
For those who do not know what the golden ratio is, let’s summarize briefly. This is a mathematical ratio that is common in nature. It is known that it is used to create visually flawless designs and is preferred by various artists.
Looking at Stevens’ TikTok video for the mystery of the Apple logo and the circled Apple logo just below, it shouldn’t be too hard to believe that the tech giant’s apple drawing was designed using circles. The claim that the Apple logo is made in gold may be an urban legend, but it is possible to prepare it with the help of apartments.
Designer Rob Janoff, the man behind the Apple logo, said he tried his work on the logo on real apples. Janoff, who divided apples with cross-sections and created his designs with curves provided by nature, did not deny that the circles fit perfectly on the logo.
The shape of the apple has changed slightly from my original design in the early ’80s. Design firm Landor & Associates made the changes. They illuminated colors, made shapes much more symmetrical, much more geometric. I almost made it myself when I designed it.